Pakistan WE-NET Trade Delegation Visits Jordan

Pakistan Women Entrepreneurs Network for Trade (WE-NET) organised a delegation of 6 women entrepreneurs from SMEs to Jordan to explore trade opportunities. The cross-sectoral delegation consisted of Yasmin Hyder, CEO, New World Concepts (Services), Sadiqa Husain Tayebaly, CEO, Tali (Handicrafts), Samar Hamayun, Interior Designer (Furniture), Irum Farhat Farooq, CEO, MetaMindz (Education), Aamna Husain, Consultant, (Health), and Aliza Qaisar, Project Coordinator, WE-NET.

The delegation held meetings with the Jordan Chamber of Industry, the Amman Chamber of Commerce, the Jordan Forum for Business and Professional Women, the International Women’s Forum, the Ambassador of Pakistan to Jordan and Her Royal Highness Princess Sarvath El Hassan.

The Jordan Chamber of Industry discussed an initiative in the works called ‘Women E-mall’ that will allow women to showcase their products on an online platform. Board Members of the Jordan Forum of Industry encouraged WE-NET members in the sector to partake in the Women E-mall once it is launched, in order to boost regional trade.

A B2B networking event was held at the Jordan Forum for Business and Professional Women (JFBPW), where members of the forum from similar sectors explored trade opportunities with the Pakistan WE-NET delegation. During this session, fashion designers expressed interest in sourcing raw material from Pakistan; and entrepreneurs specializing in beauty and wellness products discussed the possibility of collaborating with an exclusive distributor in Pakistan.

The Pakistan WE-NET delegation and the board of the Amman Chamber of Commerce discussed the establishment of a Jordan-Pakistan Business Forum to promote trade between the two countries. Furthermore, the ACC expressed interest in establishing structured cooperation between Pakistan WE-NET and ACC to identify trade opportunities and boost trade linkages between the two countries and within the region. Senator Issa H. Murad, Chairman, ACC, also offered to introduce Pakistan WE-NET to the Arab Chamber of Commerce and Industry. Interested in Pakistan’s surgical instruments, religious and medical tourism and commodity trading, ACC encouraged Pakistan WE-NET members to promote Jordan as a manufacturing export hub for duty-free US trade. Furthermore, Pakistan WE-NET invited ACC members for a reciprocal visit to Pakistan, to explore further opportunities.

The Chairman of the Private Hospitals Association in Jordan shared the success of medical tourism in Amman and the benefits of promoting the same in countries like Pakistan. Members of ACC also highlighted Jordan’s position as a transit route for trading with Iraq and Syria, and encouraged Pakistan to benefit from it.

The International Women’s Forum Jordan chapter held an executive breakfast with Dr. Susana Torres, where Yasmin Hyder, President WE-NET introduced Pakistan WE-NET to members of IWF and encouraged women to engage in business to business networking with registered WE-NET members.

Her Royal Highness, Princess Sarvath El Hassan invited the delegation to her residence to learn about Pakistan WE-NET and to introduce Pakistan-origin entrepreneurs based in Jordan to the network. She was highly appreciative of this empowering initiative and the visit to build ties between both sisterly countries. The delegation was also welcomed by
HRH Prince Hassan bin Talal.

Maj. Gen (Rtd.) Junaid Rehmat, Ambassador of Pakistan to Jordan, met with the Pakistan WE-NET trade delegation, offering support in regards to facilitation of trade exhibitions and global advocacy activities. His Excellency emphasized on the importance of encouraging trade delegations to visit Jordan, in order to strengthen relations between the two countries. He further elaborated on the demand for Pakistan textile and surgical products.