Maheen Khan, award-winning fashion designer and CEO of Gulabo, participated in a panel discussion on “Women in Fashion: Expanding Your Business” at Pakistan Women Entrepreneurs Network for Trade’s exclusive session on “Encouraging Women Entrepreneurship.”
Maheen advised women to “Get a professional to handle the job of social media. It’s something that we don’t know how to do. This is very important. It will really help you put your brand out there. It’s not only about fashion. I look at my friend’s food brand but I look at it as a food boutique.”
Apart from social media, Maheen advised women entrepreneurs to invest in hiring a professional book keeper to allow themselves the time to focus on the creative aspect of fashion design, as opposed to book keeping and marketing.
Watch her video below: